The Council of Fashion Designers of America (CFDA) and eBay are teaming up for their second installation of the “You Can’t Fake Fashion” initiative. More than 75 CFDA designers — Diane von Furstenberg, Tory Burch, Betsey Johnson, The Row, Ralph Lauren, Robert Geller, Tommy Hilfiger and more — have created exclusive totes to awareness their fight against fakes.
“The awareness around counterfeits generated by the campaign was invaluable and we hope to see even more of a reaction from industry and consumers this time around,” said Alan Marks, eBay’s SVP of global communications. “Based on consumer demand, we’ve doubled the size of the collection in addition to offering more styles.”
In addition to the $200 designer bags, four limited edition totes will also be sold for $45. Last summer, the first collection sold out on eBay within the first 48 hours; we have no doubt that this new set will do even better.
“You Can’t Fake Fashion” totes are now available on eBay, with all proceeds going to the CFDA Foundation. Check the gallery below for our faves!
[WWD]
