There’s a new beauty site in town but what makes it different than all the other ones already out there? Byrdie, the new standalone beauty site under the WhoWhatWear‘s Clique media umbrella, shares celebrity beauty secrets and makeup tips that’s laid out like a magazine but is fun and conversational at the same time.
“There are tons of great beauty blogs out there and a few super niche sites and Byrdie sits somewhere in between them—it’s glossy, with magazine-like layouts and expert advice—but it’s still fun and accessible,” explains Britt Aboutaleb, the site’s editorial director.
Unlike other beauty sites, Byrdie’s lead story features a stunning beauty editorial shoot with Brit Marling, as if it was shot for a magazine.
“We just felt like there’s a lack of gorgeous, clean, editor-helmed beauty sites out there and wanted to fill that void,” says Hillary Kerr, WhoWhatWear’s founder and editorial director.
So we can expect to see anything from celeb makeup artist features to the best drugstore foundations, a good mix of exclusive content and affordable beauty guides.
“That’s the best thing about beauty–it’s a conversation everyone can take part in and something anyone can get excited about… it’s a lot more fun (and realistic) to save up for a Tom Ford lipstick than a Celine bag,” comments Aboutaleb.
Well said. And finding that perfect lipstick can be just as exciting!
Via Fashionista