Tiffany & Co. is working with Karen Elson and a group of fashion bloggers to help unveil its revamped Atlas collection, during New York Fashion Week.
On September 6, 2013, Tiffany & Co. will black out all the windows of its flagship store on Fifth Avenue with the exception of the hashtag #TiffanyAtlas. Over the next few days, a portion of the window will be revealed, giving sneak peeks of the new collection to those passing by the windows, until September 10, 2013, where the whole collection will be uncovered for the public to see.
Fashion bloggers Aimee Song (Song of Style), Jessica Stein (Tuulavintage) and Chiara Ferragni (The Blonde Salad), along with campaign spokeswoman Karen Elson will be at the flagship on the 10th and will be sharing style tips that feature the Atlas collection.
This creative campaign is definitely something that can help garner coverage and attention, especially during the busy New York Fashion Week. For those who will be in NYC during that time, make sure to head on over to the flagship and let us know @FASHIONOTES your thoughts!
Via WWD
