Gone are the days of clip on pagers, hearts monitors, and step counters! Fitness and communication technology has experienced a major wearable tech revolution this past year and the world of fashion has a few couture ideas to make sure your not only connected and fit but also mega stylish in 2014.
Instantly a fitness favorite, the Fitbit Flex is an on wrist fitness tracker with the capacity to track fitness goals, monitor sleeping patterns, schedule alarms and much more. Described as incredibly comfortable and convenient, the Fitbit Flex is already a gadget to be coveted by the health conscious. In a partnership with fashion label Tory Burtch however, Fitbit aims to address the issue that this new technology could benefit from a style makeover. A gadget this innovative deserves a fashion forward design to match.
Tory Burch has announced that a fashionable line of necklace and wristband accessories will be created to hold the Fitbit Flex. On it’s website the fashion brand describes the collaboration as something that will “transform your tracker into a super-chic accessory for work or weekend, day or evening.” The styles, colors, and prints characteristic of Tory Burch will be incorporated into the new accessory line to suit the technology and utility of the Fitbit Flex.
Having fused it’s creative vision with technology in the past, by creating cases for the iPhone 5 and implementing leading e-commerce strategies online, Tory Burch has distinguished itself a fashion-forward, tech-savvy design house in the modern world.
The Tory Burch x FitBit accessories are scheduled to hit stores this Spring. Get Your’s!
Via: TechCrunch
