This week Eye on E-Commerce is looking wide-eyed at the future Chanel e-commerce launch, taking place late 2016. The fashion house is expanding its Paraffection, a branch of Chanel uniting 11 artisan businesses to assure costume jewelry and the making of fabrics, feathers and hats, which Chanel designs, are of the highest quality. Three of the artisans, glove-maker Causse, milliner Maison Michel and cashmere house Barrie Knitwear will be launching e-commerce platforms to further develop their specialty businesses, as well.
In the meantime, Chanel has partnered with Net-A-Porter on the ‘Coco Crush’ initiative to sell a capsule collection of fine jewelry. Chanel’s ‘Coco Crush’ is comprised of five rings and a cuff in 18K white and yellow gold, currently for sale on Net-A-Porter through May 6th. The online luxury retailer’s tech team developed the digital pop-up shop specifically for Chanel’s e-commerce test.
Chanel’s president of fashion, Bruno Pavlovsky, announced the brand’s e-commerce plans in late March and details remain quite scarce. While the luxury label already sells licensed goods online, including sunglasses, cosmetics, skincare and fragrance, the future-shopping assortment has yet to be revealed.
Images Courtesy of Chanel and Net-A-Porter
Avelinda Garcia is a fashion industry professional and principal at Superstylin*™. Her background is in business, design, marketing and editorial, and she specializes in fashion consultation, creative project management and content curation. http://superstylin.me
