In one of the most fashionable Wall St. moments, Balmain presented a luxe collection in collaboration with H&M. The French designer is not only a runway success, but a social media star too. Oliver Rousting’s Balmain reign has proven to be one of the most genius moves for the power brand. Being young and gifted is a given, but Oliver is best known for his luxe lifestyle and Instagram!
With friends like Gigi Hadid, Kendall and Kylie Jenner and Willow Smith, Oliver has created one of the most talked about brands with young socialites. With a sick collection and a hashtag #HMBALMAINATION.
While high fashion is his craft, this collaboration with H&M is all about the perfect mix of high–low fashion. By far one of the most anticipated collaborations in fashion, the runway show was all about the luxe life aesthetic. Exquisite looks fresh off the runway, bold 90’s power looks, in rich quilted, pearl beading, velvets and military details dominated the runway.
The presentation was quiet the event, with views via Periscope, models Karlie Kloss, Alexandra Ambrosio and Jourdan Dunn slayed the runway. Unexpected was a major performance by power house boy band, The Backstreet Boys; and a killer front row crew, featuring: Jessica Hart, Martha Hunt and Diane Kruger. This was the fashion event to attend, a total digital experience equipped with social media edge, to say it was a success is an understatement. With IT Girls galore and a boy band addition, the anticipation for the collection has grown. November 5th can’t come soon enough!
All around cool girl obsessed with everything fashion, viral, social media & PR.
