Let’s be real and honest for a moment, shall we? Shopping online more often than not beats shopping in stores.
E-commerce sites typically provide a larger range of styles (the benefit of being able to ship a garment straight from the warehouse to your home!), you can mull over decisions, and are less hasty to make impulse purchases. Plus with most retailers providing killer return policies, if the shoe doesn’t fit, you can simply return it.
But one thing you can’t really get online? The experience of going to a trunk show. A showcase or preview of the designer’s newest collection, available for you to fawn over and then order your selections. On occasion, you’re presented with garments in various silhouettes and then given a variety of fabrics to choose from before placing your order.
Unfortch, that’s not really a service offered online.
That is, until now.
Nothing is cooler than seeing fashion adopt technology and make the most out of it, which is exactly what MatchesFashion, a UK-based luxury retailer, has done. They’ve teamed up with fashion favorite, Joseph Altuzarra, to release a capsule collection later this Spring. The best part? They’re calling it a ‘digital trunk show’.
In Spring 2015, Altuzarra reworked the shirtdress in a variety of gingham prints and MatchesFashion was met with hoards of angry customers when the collection sold out too quickly. MatchesFashion co-founder Ruth Chapman said in a statement to Women’s Wear Daily that she had a couple of clients in tears over it! In a burst of genius, they’re bringing back the shirtdress for their first ever digital trunk show for a limited capsule collection.
The collaboration includes shirtdress in five silhouettes rendered in five different fabrics. The collection is available globally to order April 27th, and we suggest you get your wallets ready and your pennies saved: the dresses run between £800 and £1,185.
Diana Pasgas is a writer & social media addict. She is kind of short & is often seen wearing red lipstick. She’s also a grey sweater enthusiast. In her spare time she enjoys playing the ukulele & searching for new brunch spots.
