No matter what your Spring Break plans are, H&M wants you to squad up this festival season in boho and street styles from the new collection.
It’s festival season!! It’s time for crew hangs, concerts and of course festival fashion. One of the most anticipated festivals of the season, Coachella, is back and the line up couldn’t be any more wicked.
Artist like ASAP Rocky, LCD Sound System, SIA and SnakeHips will be ripping the stage. This festival kicks off Spring season just right and H&M has you covered! Everything you need to get in touch with your inner boho desert goddess is right at your finger tips.
In the #HMLovesCoachella campaign, model Hailey Baldwin and the ultimate squad-model and @gurlstalk founder Adwoa Aboah, multi-talented, cool kid Luka Sabbat (also known as “Internet’s Coolest Teenager”), model and rock vocalist Julia Cumming and model/actor Ash Stymest rock some of the effortless ultimate festival ready looks. We can’t get enough of Hailey who is babely in boho chic cool crotchet dresses, denim shorts and lace-up heels.
The festival collection has an ‘on-the-road-vibe’, think crochet paired with cut-off denims, psychedelic prints, flat boots and jumpsuits. We are absolutely in love with these with cute, chill and festival pieces! The #HMLovesCoachella collection launches on March 24 in the U.S., and globally on March 31. If you still don’t have tickets to Coachella, H&M is kicking off an Instagram contest to win tickets for you and your squad, check out @hm to enter!
All around cool girl obsessed with everything fashion , viral, social media and PR !
