Get ready to experience a montage of beautiful faces all wearing Calvin Klein for a digital campaign that is all about expression through individuality. With an exclusive squad of influencers, artists, models and fashion icons for #mycalvins fall 2016, it’s no surprise that this global campaign is digital gold. #BTS and teasers were released via SnapChat in May to get buzz going. This season it’s all about how you live in your Calvin’s.
The tag line I __________ in #mycalvins is all about getting intimate and close with some of this seasons sought after actors, musicians, cultural icons, athletes, fashion idols, social media heavyweights, artists and professional and street cast models – often paired together to create a dynamic and artful mix of visuals.
With over 50 interview shorts by photographer and filmmaker Tyrone Lebon, featuring some of this year’s hottest commodities, we get up close and personal with Anna Wintour’s right-hand and forever style muse, Grace Coddington. And yes, we are shrieking – this is major!
The full cast includes: Kate Moss, Frank Ocean, Anna Ewers, Presley Walker Gerber, Roos Abels, Young Thug, Zoe Kravitz, Bella Hadid, G.E.M., Mo’ne Davis, Sonoya Mizuno, Yung Beef, Antoine-Olivier Pilon, Aomi Muyock, Cuba Tornado Scott, Selah Marley, Kacy Hill, Keith Ape, Mark MacEachen, Tommy Genesis, Yung Lean and a group of street cast models. All cast members are in their favorite Calvin Klein pieces, from classics to new school favorites.
Aside from the digital aspect, there is also a musical element - you can also check out the casts, including Bella Hadid’s Spotify playlist with jams inspired by #mycalvins moods featuring The Weekend or generate your own playlist. We can’t get enough of this artsy and retro feel, explore the campaign below!
All around cool girl obsessed with everything fashion, viral, social media & PR.
