This 2017 is going to be the year of content - that is, YouTube content. We’ve all seen YouTube grow from a place to “broadcast yourself” to an interactive personality and web series-driven platform that boasts over a billion users watching hundreds of millions of hours of video content every day. With so much amazing content to choose from subscribing to a channel may not be that easy.
We’re taking the guess work out of who’s who. If you live for fashion, beauty, sustainability, style, DIY, looks books, or daily vlogs , this list is made for you. We’ve selected 10 YouTubers who we think are the ones to watch this 2017.
#1. The Fashion Citizen - 322K Subscribers
Creative and uber cool sister twin duo Steph and Mel reside in Arizona and create crafty and trendy DIYs, content for millennials and some of the best thrifting trips ever. These girls have a simple philosophy: sustainability and balance. Not only are they crafty, but beyond creative. Outside of YouTube the girls have graced the cover of Local Wolves and the BonLook site. With subbies to boot and videos going beyond viral status, these girls are definitely making it to the top, they are on our radar!
#2. Eva Marisol - 7.5M Subscribers
Known for her super cheery and L.A style, Eva is the girl-next-door with a twist. She’s adventurous, chic and a skateboarder who has landed a YouTube Red series called Me And My Grandma alongside sitcom legend, Rhea Perlman. Her latest venture is her first-ever book titled, My Life As Eva: The Struggle Is Real. Wow! Eva features in segments DIY, home makeovers, hauls, beauty routines, GRWM (Get Ready With Me), and travel vlogs. When Eva is not YouTubing she’s fulfilling her wanderlust nature traveling to beautiful destinations like Maui and Bali. She’s rad, a skater and lover of all things girly – we can’t get enough of Eva and her clever and comedic segments. Eva is literally killing it with 7,530,272 YouTube subbies, 600,326,774 views, killer Instagram at 5.1m and her highest viewed video at 5,613,886!
#3. Desi Perkins - 2.2M Subscribers
Known as a beauty guru and based in Los Angeles, Desi is the epitome of slay, with viral videos and beauty tuts to boot. Desi is a top Youtuber because of her down to earth YouTube style and homegirl vibe. Desi creates some of the most interesting high-production value content. Perfect example? Her NYE collab Shook Book with Windsor brand, that definitely had us shook. With 2M+ subbies, and highest viewed video at 1,448,827 views in beauty, Desi is a social media powerhouse, with an Instagram following of 3M+. She is slaying the platform and we can’t wait for her 2017 content.
#4. LocksandTrinkets - 4K Subscribers
One our fresher YouTuber finds in the DIY space, Enocha Tellus AKA Missguided’s Babe of the week is on our radar! This L.A.-based YouTuber is all about street-style and high-fashion inspired DIY. Her realm? Shoes!! Enocha transforms your basic trendy shoe into an exquisite dupe - all with DIY. She’s created some of the most beautiful footwear. With 4,551 subbies and 305,640 views, her channel is growing and her content is incredible. Her highest viewed video is at 40,224! Get to know LocksandTrinkets and get ready for high-fashion inspo and style focus.
#5. Tamira Jarrel - 39K Subscribers
The minimalist aesthetic is alive and well with Tamira who is an up-and-coming beauty, fashion and lifestyle vlogger. Creating a space for clean cut and chic, Tamira is a true lifestyle blogger. Straight-forward and effortless, get the rundown on high and low fashion and beauty. Her style perspective - less is more. As a lifestyle blogger she is relatable and connects with us through fashion, home, work and family. Catch her in GRWM, beauty tutorials, cooking and videos with her young daughter – whom we think is adorable. Discover the stylish and minimalistic lifestyle with Tamira. Join her growing number of subbies 39,624 via YouTube and Instagram 27.3k followers for exclusive content.
#6. LaMadelynn - 893K Subscribers
If you love Quirky and vegan, then Madelynn is your girl! Get ready for chatty GRWM, craft DIY, home decor ideas, fashion and beauty. A lover of organic makeup and a sustainable lifestyle, Madelynn is one to watch in 2017. We love her Holiday Gift Guide this season and her travel vlog to Japan. She was also featured on Jeans & a Tee as cool girl of the week – pretty cool! She’s definitely one to watch with 893,883 subbies on YouTube and Instagram following of 291k! Check out her channel for some of the best Parisian style content and major retro feels.
#7. Tothe9’s - 465K Subscribers
Meet Canadian uber cool duo, ToThe9’s Cassie & Ricci – the perfect round-the-way girls. Killer style aesthetic with sustainable fashion in mind – these two college students are showing us how to love our environment and look chic while doing it. Killer look books and collabs, if you are in love with minimalistic and upcycling DIY’s, this is the channel for you. Subscribe to their channel for creative and engaging content, styling collabs with local Canadian boutiques, always showing Major Vancouver love. These girls are giving us genuine aesthetic in beauty and fashion. With 465,466 YouTube subbies and 73.8k+ followers on Instagram, their follower game is more than strong, we can’t wait to see what Cassie & Ricci have planned for 2017!
#8. The Gentleman’s Cove - 344K Subscribers
The modernly dapper force behind one of the fastest growing men’s fashion blogger channels, The Gentleman’s Cove’s content is definitely #goals. From streetstyle to more streamlined tailored looks, Jordan O’Brien, gives us fashion range paired with grooming segments, shopping and our favorite the Dapper Journal, because suiting is very necessary. With a growing followership on YouTube of 344,160 and Instagram of 69.9k, this Bay area vlogger is putting men’s fashion into serious perspective, and we think every dapper dude should subscribe.
#9. Jasmine Brown - 1M Subscribers
She’s the beautiful YouTuber who was personally scouted by Tyra Banks in 2016, she brings more than just her beauty. Afro Latina vlogger Jasmine Brown is the epitome of diverse talent on YouTube, known for her beautiful curly tresses, as well as her quirky, cute and silly personality. If you haven’t met Jasmine, stop by her channel for an introduction. With amazing hair #trendingtutorials , chatty GRWM, travel vlogs and shenanigans with her brother and boyfriend, we can’t get enough of Jasmine’s personality paired with some of the most sought after try on clothing hauls. Discover the adventures of Jasmine and become part of her subbie squad of 1,095,481 with top videos hitting over 1M views!
#10. Samantha Maria -1.8M Subscribers
London’s tattooed sweetheart, Samantha Maria is one the most stylish YouTubers – without a doubt. Her effortless style, wanderlust nature, and coy personality are the perfect recipe for the most engaging channel. As a designer, with brand Novem & Knight, Samantha gives a unique perspective to UK lifestyle. If you haven’t hit the subscribe button, do it now! From fashion, beauty to travel – Samantha takes us on a journey. Get to know one our favorite UK bloggers with 1,815,433 subbies and counting.
Here at FASHIONOTES we’re really looking forward to new happenings and content from our top YouTubers this 2017. Explore our top picks and get to subscribing!
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All around cool girl obsessed with everything fashion, viral, social media & PR.
