One of this year’s most anticipated beauty collections just dropped by Kylie Jenner for Kylie Cosmetics, and according to social media, it’s the must have this Valentine’s Day.
In true Kylie Jenner fashion, a few days ago social media teasers of the 18-piece Valentine’s Day beauty collection dropped, with a romantic color palette of classic reds, pinks, mauves and blush nudes. A distinct departure from previous color palettes, these sweet, new additions to the Kylie eyeshadow squad are jewel toned and semi-pastels. Also in the line, a mini set of Kylie’s must have lip kit featuring both mattes and glosses.
The social media super star offers new packaging and colors to share — the collection is perfectly festive with an edge. One of our absolute favs is the sleek pout dripping lip kit. Swatches and teasers were released via Snapchat and Instagram garnering over 143K+ views for each post. The high fashion monochrome-style editorial campaign was released via Instagram and generated over 1.4M+ likes per post. Oh so Kylie!
Visually appealing and bold, each campaign image featured a strong eyeshadow or lippie – truly stunning. With days of teasing and garnering so much anticipation, the Valentine’s Day Collection finally released 2/2/17 and it’s already selling out quickly. Items ranges from $22 - $54 USD with a complete bundle for of all Vday items for $200 USD. Discover this new beauty collection and get ready to create some Valentine’s Day-ready looks!
All around cool girl obsessed with everything fashion, viral, social media & PR.
