Oscar de la Renta is using an interactive social media campaign to promote its latest fragrance, Something Blue. The campaign asks consumers to share their own something blue images on Instagram, using the hashtag #MySomethingBlue. The images are then posted on the Oscar de la Renta Pinterest board entitled My Something Blue, where else! Pinterest is an important medium in the brand’s promotional strategy, as many luxury brands leverage this platform for its strong visual appeal.
Aside from Instagram and Pinterest, Oscar de la Renta’s Something Blue Facebook app gives a huge push to the fragrance. The campaign encourages users to participate via several social media platforms, helping to promote its luxurious essence.
Via Luxury Daily
