Luxury brand Lovia has released a new video in collaboration with Finnish hip hop artist, Paleface, to promote their message of sustainability and transparency.
The video random, intentionally amateur, and the message is not apparent until it pops up on your screen. “NO SURPRISES. YOU KNOW WHERE IT’S FROM.” It created enough intrigue to make us look a little closer.
Founded in Helsinki 2014, Lovia makes elegant high-end accessories from excess and recycled materials. To serve customers with full transparency, Lovia links each individual product with a web profile that reveals the whole production chain behind the product. Lovia bags are made in Milan Italy, and jewellery in Helsinki Finland and the entire collection is beautifully designed.
