will.i.am collaborates with Apple to create Buttons, Bluetooth earbuds for the ultimate fashion and tech influencer. While we would love for the Black Eyes Peas to get together for one more album, will.i.am is giving us ways to turn up the bass and look uber stylish while we are doing it. With a hit single with up and coming pop princess Pia Mia; Boys and Girls featuring some of the hottest influencers, including: India Love and Soothing Sista aka Stephanie Villa and Jenn Im, will.i.am is on track.
Get Buttoned up is the idea behind Buttons,will.i.am has paired together fashion, technology and philanthropy with this project. I.am+ has taken The Pledge. Through the participation in Pledge 1%, i.am+ will donate 1% of net proceeds, 1% of staff time, and 1% of product to the i.am.angel Foundation, a 501(c)(3) non-profit that provides S.T.E.A.M. (Science, Technology, Engineering, Arts and Mathematics) education opportunities, scholarships, and college programs to students from underserved communities.
No doubt will.i.am has gathered some of fashions hottest millennials and the father of high fashion, Andre Leon Tally, for this project. What inspired Buttons? Vinyl records, fashion and technology. Its round shape and cool brushed chrome earbuds add an aesthetic unlike no other.
Pairing Apple with Buttons is beyond genius; let’s not forget the ultimate model squad and influencers like, Naomi Campbell, India Love, Kendall Jenner and Shaun Ross, let’s just say we want these now! With a price tag of $230.00 retail and various fashion based colors, 6+ hours of play and 120+ hours of standby this is a must have tech accessory. Get #buttonedup!
All around cool girl obsessed with everything fashion, viral, social media & PR.
