How we produce our clothing has never been more important.
Fashion and textiles are the second most polluting industry after oil. Over 12.8 million tonnes of textiles end up in landfills every year. Pair that with the toxic chemicals used to produce synthetic-based garments and it’s a recipe for climate disaster. Another staggering fact: we purchase 400% more clothing today than we did 20 years ago. Let that all sink in.
Fashion Revolution has been spearheading transparency and safety for garment workers since the tragic Rana Plaza factory collapse, where 1,138 people were killed and many more injured in April 2013. Since then the #whomademyclothes campaign, which originated in the U.K., has grown not only across the U.S. but overseas in countries like Spain, India and Cambodia.
The #whomademyclothes movement challenges consumers to look at sustainability in fashion and how we affect our planet through consumerism. And we are already seeing the affects of the movement’s efforts. Retailers like H&M, Mango, Vivienne Westwood, Adidas and Stella McCartney have taken vows of sustainability such as increasing transparency, recycling fabrics and garments, and more ethical production.
On April 26th, Fashion Revolution’s Head of Policy, Sarah Ditty, spoke at the European Parliament, “Remembering Rana Plaza – how can we create fair and sustainable supply chains in the garment sector?” And positively, the European Parliament passed the resolution 57 to 49 in favour. The hope is that this will lead to laws, which will ensure better working conditions for the people who make our clothes.
Fashion Revolution has challenged top fast fashion brands to release manufacturing and garment worker details. Join the movement and spread the word. Question your favorite brands on social media using the hashtag #whomademyclothes and demand more transparency for our industry!
All around cool girl obsessed with everything fashion, viral, social media & PR.
