Browse: Home / Latest News / Gucci Gets Galactic with Star Trek-Inspired Fashion Film

Gucci Gets Galactic with Star Trek-Inspired Fashion Film

By Lucky Garcia on August 30, 2017

Gucci’s new campaign, Gucci and Beyond is all about intergalactic style à la Star Trek.

Under new direction by Alessandro Michele, Gucci has seen a fresh update, focusing on Gen Z and using clever meme style advertising. With an ever growing online presence of over 1 million strong, the brand has utilized social media with curated hashtags and influencer campaigns.

Fall /Winter ‘17 Gucci campaign has just been released and it’s an ode to retro sci-fi.

0610cd52293ee835f613bf3836d1da993eaee0b7

The Gucci Star Trek-inspired fashion film is unlike anything we have seen from the Italian Fashion house. Coinciding with the creative direction of the collection, under Alessandro Michele, the Star Trek vision truly came to life on film and online with hashtag #gucciandbeyond.

Insert3

Based on the Star Trek series, 23rd century adventures of Captain James T. Kirk and the U.S.S. Enterprise, the film displays all the makings of Star Trek: humanoids, aliens, robots and earthlings. Captured by photographer Glen Luchford, very fashionable earthlings are decked out in the eccentric and retro-modern Gucci FW17 collection.

Insert21

Futuristic and vintage, wallpaper-esque prints and floral suits, mixed patterns, cropped overalls, fanny packs, and PVC pants are just some of the garments in the collection for the season. The highly ornate 60’s vibe of the collection truly brought the sci-fi favorite to life.

star-trek-gucci-00001-1012334

Check out the Gucci and Beyond campaign below and let us know your thoughts on Gucci’s newest sci-fi fashion film!

YouTube Preview Image

Lucky Garcia

All around cool girl obsessed with everything fashion, viral, social media & PR.

Twitter LinkedIn YouTube 



Latest News | #gucciandbeyond, 60s, Alessandro Michele, Captain James T. Kirk, extraterrestrials, FW'17, Glen Luchford, Gucci, Gucci and Beyond, humanoids, Mixed Prints, pvc, Retro, Sci-Fi, space travel, Star Trek |

« Previous Next »


About | Contact | Advertise | Sign Up | Privacy Policy | Terms & Conditions | Sitemap | RSS

FASHIONOTES is the future of fashion & your online resource for the latest news in fashion, technology & sustainability.

Copyright © 2019 Fashionotes. All Rights Reserved. Designed and developed by Moxie Creative + Covert Ops.